Creating a new revenue stream for your service department.
Increase Customer Traffic and Customer Pay Sales Opportunities in 2017!
Super Recall provides and automated solution for proactively identifying automobile recalls and driving additional warranty and customer pay revenues to the dealership.
The process is simple – we check VINs in real time, from your DMS and other sources for open manufacturer recalls and send notification postcards to those customers driving them into your dealership. Each car brought into the service drive provides up-sell opportunities. The system is fully automated, and recall postcards are mailed out monthly; generating a new service revenue stream for your dealership.
Over 70% of all recalls are still on the road (and in the dealers DMS) – according to NHTSA, over 70% of all vehicles involved in a recall have not been repaired yet. On average 1 in 8 vins in a dealer’s DMS has an open recall. We identify these customers and work to get them into your service bays.
Below are some dealership statistics gathered from our current customer base.
1) 9.8% average response rate
2) $277 average service revenues generated per response
3) 73% of revenues are customer pay
4) 679% average ROI for the dealership
5) $23.70 average service revenues generated per postcard mailed
The Bottom Line – spend a few dollars and Full Circle Data will generate a new revenue stream, additional car count and customer pay opportunities for your service department. Ask us about the FCD ROI guarantee.